Notes for emmas exam

Bullying short video

Target audience
Platform- Television
Theme- Bullying
Message- How easy your actions can affect someone and how to respond to abuse
Aim of the product- Lower bullying rate




Social Grade- Social classes and who it applies to
Psychographics-
Demographics- AGE, GENDER, LOCATION, INCOME, INTERESTS

Part 1- Target Audience

Who is it product aimed?
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